Privacy Policy
Last Updated: Jan 2026
1. Introduction
Motion London Ltd ("Motion", "we", "our", or "us") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, book classes, purchase memberships, attend our studio, communicate with us, or otherwise use our services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable UK data protection laws.
By using our services, you acknowledge that your personal information will be processed in accordance with this Privacy Policy.
2. Data Controller
The data controller responsible for your personal information is:
Motion London Ltd
Cornerstone Studios, Studio 17
1 Addington Square
London
SE5 7JZ
Email: hello@motionlondon.co.uk
Instagram: @motionlondon_
3. Information We Collect
We may collect and process the following categories of personal data:
Identity and Contact Information
* Full name
* Email address
* Telephone number
* Emergency contact details (where provided)
Booking and Membership Information
* Class bookings
* Attendance records
* Membership details
* Purchase history
* Account information
Health and Wellness Information (Special Category Data)
Where you voluntarily provide it, we may collect information relating to:
* Injuries
* Medical conditions
* Physical limitations
* Accessibility requirements
* Other health information relevant to the safe delivery of our services
Payment Information
Payments are processed securely by authorised payment providers. We do not store full payment card details.
Communications
Records of correspondence with us, including emails, enquiries, feedback and customer support interactions.
Technical Information
When you use our website, we may collect:
* IP address
* Browser type
* Device information
* Website usage data
* Cookie information
* Analytics data
4. How We Use Your Information
We use personal data for the following purposes:
Service Delivery
* Managing bookings and memberships
* Processing payments
* Delivering classes and events
* Providing customer support
Health and Safety
* Ensuring classes can be delivered safely
* Making appropriate adjustments where required
* Responding appropriately to medical or accessibility needs
Communications
* Sending booking confirmations
* Providing class updates
* Responding to enquiries
* Communicating important service information
Marketing
* Sending newsletters, promotions and studio updates where permitted by law or where consent has been obtained
Service Improvement
* Analysing usage trends
* Improving our services, website and customer experience
Legal and Regulatory Compliance
* Meeting legal obligations
* Maintaining business records
* Preventing fraud and misuse
* Protecting our legal rights
5. Legal Basis for Processing
We process personal data under one or more of the following lawful bases:
Contract
Processing is necessary to fulfil our contractual obligations when you book classes, purchase memberships or use our services.
Consent
We rely on consent for:
* Marketing communications where required
* Processing health information where appropriate
* Non-essential website cookies
You may withdraw consent at any time.
Legal Obligation
We process data where necessary to comply with legal or regulatory requirements.
Legitimate Interests
We may process personal data where necessary for our legitimate business interests, including:
* Operating and improving our services
* Managing customer relationships
* Maintaining studio security
* Preventing fraud
* Managing business administration
Where we rely on legitimate interests, we ensure that your rights and freedoms are protected.
Special Category Data
Where we process health information, we do so only where permitted by UK data protection law, including where you have provided explicit consent or where processing is necessary for health and safety purposes.
6. Data Sharing
We do not sell your personal data.
We may share your personal information with trusted third parties where necessary to provide our services and operate our business.
Booking and Membership Platforms
We use Momence to manage class bookings, memberships, scheduling, customer communications, payments and related studio operations. Information provided when booking classes or purchasing memberships may be processed through Momence on our behalf.
Third-Party Wellness and Referral Platforms
Where you access our services through ClassPass or Wellhub, we may receive information relating to bookings, attendance and membership eligibility. We may also share limited information with these platforms where necessary to administer bookings, verify attendance and fulfil our contractual obligations.
Payment Providers
Payments are processed securely by authorised third-party payment providers.
Technology and IT Providers
We may use cloud hosting providers, communication tools, software providers, website providers and IT support services.
Professional Advisers
We may share information with legal, accounting, insurance and professional advisers where necessary.
Regulatory Authorities
We may disclose information where required by law, regulation, court order or governmental authority.
All third-party service providers are required to protect personal information and process it only in accordance with applicable laws.
7. International Data Transfers
Some of our service providers, including technology and booking providers, may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements. These safeguards may include:
* UK adequacy regulations
* International Data Transfer Agreements (IDTAs)
* Approved contractual safeguards
* Other lawful transfer mechanisms
Where you interact directly with third-party providers such as Momence, ClassPass or Wellhub, their own privacy policies may also apply.
8. Data Security
We implement appropriate technical and organisational measures to protect personal data from:
* Unauthorised access
* Loss
* Alteration
* Disclosure
* Misuse
While we take reasonable steps to safeguard information, no internet-based transmission or storage system can be guaranteed to be completely secure.
If you believe your personal information has been compromised or misused, please contact us immediately at hello@motionlondon.co.uk
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.
Typical retention periods include:
* Customer and booking records: up to 7 years after the last interaction
* Financial and accounting records: 6 years plus the current financial year
* Marketing preferences: until consent is withdrawn or you unsubscribe
* Health information: only for as long as reasonably necessary to provide services safely
* Website analytics data: in accordance with provider settings and business needs
Where data is no longer required, it will be securely deleted or anonymised.
10. Your Rights
Under UK GDPR, you have the right to:
Access
Request a copy of the personal information we hold about you.
Rectification
Request correction of inaccurate or incomplete information.
Erasure
Request deletion of personal information in certain circumstances.
Restriction
Request restriction of processing in certain situations.
Data Portability
Request transfer of your personal information to another provider where applicable.
Object
Object to processing based on legitimate interests or direct marketing.
Withdraw Consent
Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact:
11. Right to Complain
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
12. Cookies
Our website uses cookies and similar technologies to:
* Ensure website functionality
* Improve website performance
* Analyse website traffic
* Improve user experience
* Measure marketing effectiveness
Where required by law, we will request your consent before placing non-essential cookies on your device.
You may manage cookie preferences through our cookie banner or browser settings.
For further information, please refer to our Cookie Policy.
13. Third-Party Websites
Our website and communications may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations or business practices.
Any updates will be published on our website and will become effective immediately upon publication.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have any questions regarding this Privacy Policy or the way we process personal information, please contact:
Motion London Ltd
Cornerstone Studios, Studio 17
1 Addington Square
London
SE5 7JZ
Email:hello@motionlondon.co.uk
Instagram: @motionlondon_
Website: www.motionlondon.co.uk